Tokyo-listed game developer and publisher Gumi has revealed plans to acquire 2.5 billion yen (about $17 million) worth of XRP, marking a significant expansion of its digital asset portfolio beyond Bitcoin. This bold move highlights the company’s growing focus on blockchain and Web3 integration.
Gumi Expands Crypto Holdings Beyond Bitcoin
Earlier in 2025, Gumi invested 1 billion yen ($6.6 million) into Bitcoin. Now, the company’s board of directors has approved XRP as a second core holding. The purchase will be executed between September 2025 and February 2026, cementing Gumi’s dual-asset strategy of holding both Bitcoin and Ripple’s native cryptocurrency.
The company emphasized that while Bitcoin offers income and value stability, XRP’s utility in international remittances and liquidity provision aligns more closely with its blockchain-focused growth strategy.
Strategic Ties with SBI Holdings and Ripple
Gumi’s move comes with strong backing from its largest shareholder, SBI Holdings, which has long been one of Ripple’s most prominent partners. SBI and Ripple operate a joint venture called SBI Ripple Asia, aimed at expanding blockchain-based payment solutions across Japan and the broader Asian market.
“XRP is a key asset to the international remittance and liquidity network strategy led by SBI Holdings. Given that SBI is our largest shareholder, XRP has extremely high strategic compatibility with the company,” Gumi said in its announcement.
This follows the Ripple-SBI agreement earlier this month to introduce Ripple’s new RLUSD stablecoin in Japan by early 2026, targeting enterprises with a regulated and reliable on-chain payment solution.
A Dual-Asset Strategy for the Web3 Era
By adopting both Bitcoin and XRP, Gumi plans to balance value preservation with financial utility. The company views Bitcoin as a hedge and income-generating asset, while XRP will play a central role in strengthening its blockchain infrastructure and revenue model.
“In particular, the expanding real-world use of XRP in financial infrastructure such as cross-border payments and liquidity provision gives it significant importance as a medium- to long-term growth asset,” Gumi stated.
Gumi also confirmed that it will evaluate its crypto holdings quarterly at market value, with valuation gains or losses recorded in its income statement — a move that reflects the company’s commitment to full financial transparency.
The Bigger Picture
Gumi’s investment underscores the growing institutional adoption of XRP in Japan, especially as regulatory clarity improves and enterprise demand for blockchain-powered payments accelerates. With SBI Holdings at the center of Ripple’s Asia strategy, Gumi’s alignment with XRP could further integrate Web3 elements into its gaming ecosystem, positioning it as a pioneer among Japanese entertainment companies embracing blockchain.
