On Monday night, former President Donald Trump and his team unveiled details about their new decentralized finance (DeFi) project, World Liberty Financial (WLFI). The venture, which promises to transform the crypto ecosystem, introduced a governance token with 63% of the supply allocated for public sale.
20% Reserved for Insiders
For weeks, the Trump family has been generating anticipation around the project, describing it as a comprehensive platform for crypto banking, including borrowing, lending, and investing.
During the launch event, founder Zak Folkman clarified the token distribution, revealing that 20% of the tokens are reserved for the founding team, including the Trumps, while 17% is earmarked to reward user engagement.
With 63% of the token supply available for public purchase, the project opted against pre-sales or early buy-ins, addressing previous concerns over founder allocations. Initial leaked drafts had proposed reserving 70% of the supply for the Trump team, leading to speculation about quick-profit motives. By adjusting the allocation, the project aims to build credibility.
WLFI and Regulation D
WLFI will be marketed as a Reg D token under the Securities and Exchange Commission’s Regulation D, allowing the project to raise capital without registering as a security under specific conditions. Trump underscored the need to adapt to cryptocurrency, citing his growing interest after the success of NFT sales under his name.
“Crypto is one of those things we have to do, whether we like it or not,” Trump stated during the event.
Assassination Attempt and Community Response
The launch followed a dramatic event the day before when Trump and his close friend Steve Witkoff survived an apparent assassination attempt while golfing in Florida. Despite this, the World Liberty Financial project moved forward.
The community’s reaction to the DeFi initiative has been mixed. While some applaud Trump’s bold move into digital finance, others remain skeptical. Political strategist Simon Rosenberg noted, “Donald Trump seems more focused on his life after the campaign than the campaign itself.”
Manuel Ferrari, Co-Founder of Money On Chain, expressed caution, advising that users would be better off investing in Bitcoin instead of Trump’s DeFi project.
World Liberty Financial has yet to announce specific timelines for the project’s rollout, urging followers to stay updated through official channels while cautioning against potential scams.